Privacy Policy

Last updated on: 09.05.2022.

Welcome to our Privacy Policy!

We are App Crafters doo Čačak, with a registered seat on the address Karađorđeva 15, Čačak, the Republic of Serbia, CIN 21269999, TIN 109933771 (hereinafter: “App Crafters”, “us”, or “we”) and we act as a data controller in respect to Personal Data processed through our Website.

As a data controller, we are responsible for deciding what Personal Data of our Website’s users will be collected and processed, and in which manner.

We value the privacy of our Website visitors and we approach Personal Data processing as a significantly serious matter. By creating this Privacy Policy, we wish to make the processing of your Personal Data clear, transparent, and understandable for you.

Therefore, this Privacy Policy contains information on how we collect, share, and use your Personal Data, as well as how you can exercise the rights you have as a Data Subject. The Privacy Policy applies to all individuals who access our Website at, send us inquiries via email or LinkedIn, or sign up for our waitlist.

The Privacy Policy, along with our Terms of Use and Cookie Policy, constitutes a legally binding Agreement that applies to you. Therefore, please read it carefully and note that any capitalized term, undefined in this Privacy Policy, shall have the same meaning as in our Terms of Use.

In case you have any questions regarding this Privacy Policy, please contact us at





Your explicit consent on the processing of your Personal Data. Persons who are 15 years of age or older may give free consent to the processing of their Personal Data.


Small pieces of data stored on your device, used to track the use of Website and to compile statistical records on Website activity. In this Policy, mention of Cookies also include other similar technologies. For a more detailed explanation, please see our Cookie Policy.

Data Processor

Any natural or legal subject who processes Personal Data on our behalf. We may use the services of various service providers to process your Personal Data more effectively.

Data Subject or You

Any natural person who shares their Personal Data with us.


General Data Protection Regulation 2016/679.

Personal Data

Any information relating to an identified or identifiable natural person - Data Subject.

  • An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, identification number, location data, online identifier or to one or multiple factors specific to its physical, physiological, genetic, mental, economic, cultural, or social identity.
  • This Privacy Policy does not apply to information that cannot reasonably result in the identification of an individual (anonymized information).
  • Privacy Policy applies to information about natural persons only, and they do not govern data about companies or other legal entities. Nevertheless, the information related to one-person companies may constitute Personal Data in case it allows the identification of a natural person. The privacy rules apply to all Personal Data relating to natural persons in the course of professional activity, such as the fact of employment in a company/organization, employee’s business telephone number, or business email address such as “”.


Any activity or set of activities performed on Personal Data or sets of Personal Data, whether by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.


Making available any content by us on the Website. Service does not include any other services provided by us without the use of the Website.


Our website, available at the address

Which Personal Data Do We Collect?

Personal Data may be shared and collected:

So, all the collected Personal Data may be divided into two categories: (a) data you provide, and (b) automatically collected data.

All Personal Data you provide to us must be true, complete, and accurate. You are obliged to notify us of any changes to such Personal Data.

A. Data you provide

Email address

For the purpose of joining our Waitlist, we will ask you to share your email address with us.

Full name

When signing up for our Waitlist, you may share with us your first and last name as well. That information will enable us to send you customized emails. However, sharing this Personal Data is optional, and it is not necessary for the Waitlist subscription.

Additional information

In case you wish to contact us by our general contact email address or via LinkedIn, we may collect some additional information, i.e., any information you decide to share with us in your message.

B. Automatically collected data

Technical Data

Some information we collect automatically when you access our Website, such as your IP address, device type and unique identification number, browser, broad geographical location (e.g., country or city) and other similar technical information. This list also includes information collected through the use of Cookies, as explained in more detail in our Cookie Policy.

We may measure Website traffic and usage trends by using analytic tools, which collect information sent by your device to our Website. For instance, we analyse the web pages you visit, add-ons you use, as well as other information that helps us improve our Website. Such analytics information is collected and used along with identical information from other users, so it cannot reasonably be used to identify any particular individual.

Data on your Usage

We may collect and record data and sessions when you access and use our Website. Please note that such information may include Personal Data.

Mobile Device Data

In order to provide the best performance of our Website, we may collect certain data from your mobile device. Such data includes the type of your mobile device, identification number, date and time stamps of Website use. Additionally, tracking technologies we use within the Website help us gather aggregate, non-personal statistical data.

Why Do We Collect Personal Data


Data we collect

Email address and full name (optional)

Purpose of collecting

If you decide to join our waitlist, we will collect your email address. This way, we can notify you once Berry is launched in order for you to join our community.

Please note that you will be receiving two emails, of which one might not be relevant for you because we do not collect data on the type of device that you use, and accordingly, we are not informed about whether you use the App Store or Google play.

Legal ground

Processing is based on your consent. You can withdraw such consent at any time, which will not affect the lawfulness of the processing based on your consent prior to such withdrawal.

In case you wish to unsubscribe from our waitlist, you can do so by following the instructions at the end of each email you received from us.

Inquire Response

Data we collect

Data you decide to share with us in your inquiry, and your LinkedIn profile.

Purpose of collecting

We collect your Personal Data in order to respond to your inquiries sent via our general contact email address: , privacy email address:, or LinkedIn.

Legal ground

Processing is necessary for the performance of the Agreement, as well as to respond to your questions or requests regarding the use of our Website or Services.


Data we collect

Email address and full name (optional).

Purpose of collecting

If you would like to receive the latest information about Berry after the launch, you may subscribe to our Newsletter and stay updated!

Legal ground

Processing is based on your consent. You can withdraw such consent at any time, which will not affect the lawfulness of the processing based on your consent prior to such withdrawal.

In case you wish to unsubscribe from our waitlist, you can do so by following the instructions at the end of each email you received from us.

Website and Services Management & Improvement

Data we collect

Technical Data and Mobile Device Data.

Purpose of collecting

Automatically collected information is used to:

  • manage and operate our Website,
  • improve usability and performance of Website, by keeping it updated and relevant,
  • analyze the use of Website and measure interests of visitors of our Website,
  • ensuring that content on the Website is presented most effectively for you and your device.

Legal ground

Processing is based on your consent. Unless it is necessary to provide a Service or part thereof, provision of your Personal Data is not a statutory or a contractual requirement and you may refuse to disclose any Personal Data.

You can withdraw such consent at any time, through email or LinkedIn, but the withdrawal will not affect the lawfulness of the processing based on your consent prior to such withdrawal.

No Personal Data are processed outside the specific purposes. App Crafters do not sell any kind of Personal Data, or disclose Personal Data to other marketers, nor do we provide your Personal Data to any third party unless we are strictly compelled to do so by law.

Persons Under the Age of 15

Our Website is not intended for children and we do not knowingly collect data relating to children. If you are under the age of 15, please do not provide any personal information about yourself to us.

If we detect that we have collected personal information from a person under the age of 15, such information will be deleted promptly.

If you believe we have collected personal information from a person under the age of 15, please contact us at

How Do We Use Collected Personal Data?

We will not use any of the collected Personal Data referring to you without your consent or if another legally permitted reason is applicable in accordance with Section 3 of this Privacy Policy.

We will use your Personal Data solely for the purposes it is collected for, and only when we have a reasonable and lawful legal ground to do so.

To achieve the highest level of Personal Data security, our staff is legally bound by professional secrets. Additionally, we use different legal, technical, and organizational measures to prevent the revealing of any disclosed information beyond the legal purpose for which it is collected.

How Long Do We Keep Personal Data?

We keep your Personal Data solely for the time it takes to fulfil the purpose for which it is collected, i.e., for the time for which we have your consent.

In determining data retention periods, we take into consideration legal and contractual obligations. Once we no longer need your Personal Data, or upon your request for the deletion of Personal data, collected on the basis of consent, we will securely delete or destroy it in accordance with the applicable law and our internal policies.

For instance, if you unsubscribe from our waitlist, your Personal Data will be erased without delay.

Who Do We Share Your Personal Data With?

In order to conduct certain processing activities, we may be required to engage some external processors. We use information audits to identify, categorize and make records of all Personal Data that is processed outside of the App Crafters. That way, all the Personal Data, as well as the information on processing activities, processors, legal grounds are recorded, reviewed and easily accessible.

External processing includes, but is not limited to:

  • IT systems and services,
  • Legal services,
  • Human resources,
  • Direct marketing services.

The processors and sub-processors with whom we share your Personal Data are:


Google, Inc.

Analytics, tracking and advertising


Facebook, Inc

Analytics and marketing


We may be legally required to share certain information, including your Personal Data, with e.g., public authorities or governmental bodies on their request; in such case, we will not require your further consent in order to share your Personal Data in accordance with such request.

International Transfer of Personal Data

In some cases, we may transfer your Personal Data to countries other than the one you reside in. In respect of such Personal Data, we maintain appropriate technical and organizational measures to ensure the appropriate level of security.

If GDPR applies to you, we ensure that any transfer of your Personal Data is made:

  1. to the countries within the EEA,
  2. to the countries which ensure an adequate level of protection,
  3. to the countries which do not belong to those specified under items (a) and (b), but only by applying the appropriate safeguard measures (such as Standard Contractual Clauses adopted by the European Commission).

If you require further information about these protective measures, please contact us at

We use servers located in Germany.

Your Rights

As a Data Subject whose Personal Data we hold, you have the following rights:

Right to be informed about collecting and using your Personal Data

Right to access the Personal Data we hold about you

Right to have your Personal Data rectified if any of them is incomplete or inaccurate

Right to be forgotten, i.e., the right to ask us to delete or dispose of any of your Personal Data that we have

Right to the restriction of processing of your Personal Data

Right to data portability, in case you have provided your Personal Data to us, and that data is processed using automated means, you have the right to ask us for a copy of such Personal Data, as well as to have those data transmitted to a third-party data controller

Right to object to using your Personal Data in case processing is based on our legitimate interest, as well as if the processing is performed with a purpose of direct marketing, which includes profiling

To exercise any of these rights, please contact us at

How Do We Maintain the Security of Personal Data?

In order to protect the Personal Data we collect and process, we use appropriate technical and organizational measures designed to provide a level of security appropriate to the risk of processing your Personal Data.

Please have in mind that no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security or confidentiality.

If you have any questions about security on our Website, you can contact us at

Changes to Privacy Policy

We keep the right to change our Privacy Policy from time to time at our sole discretion. Any changes shall enter into force upon being published on our Website, so therefore you are cautioned to review our Privacy Policy periodically.

In case you do not agree with the changes to our Privacy Policy, please stop using our Website immediately.

Get in Touch

In case you wish to exercise any of the rights you have as a Data Subject, or you have a question regarding Privacy Policy, please contact us at